Tonal Website Redesign
Designed by Jam3
Role: Producer/Project Manager
2021
Through an extensive collaboration with Jam3 and other partners, I led the complete interactive redesign of the Tonal.com homepage and four hero pages. The scope included a full parallax redevelopment of copy, imagery, structure, and (React) code base to significantly elevate the premium Tonal brand and enhance consumer comprehension. Still in production, the site has gone through various rounds of detailed user testing with very high results.