Tonal Lifestyle
Photography by Jackie Beale, Video by Cam Roden
December 2020, Toronto
Directed by the redevelopment of the Tonal website, we produced a series of photo and video assets to communicate the unique power and robust functionality of Tonal. After significant creative testing amongst existing brand and competitor photography, this production was the clear leader for ‘likeability’, ‘comprehension’, and ‘consideration’ amongst respondents.
